About the project
In the realm of flavorful loose-leaf herbal tea blends that prioritize well-being, Tea Craft emerges as a vibrant and dynamic venture. Propelled by Owner Lauren Hutchison's passion, Tea Craft sought a re-brand and collateral materials to amplify their presence from farmers' markets into health-conscious grocery stores and potentially establish an online footprint. Guided by this vision, I created a teapot silhouette using interwoven leaves for the logo mark with a customized font. Furthermore, I illustrated an array of ingredients, artfully showcasing the quality of their loose-leaf teas to the target audience. Creating an inviting atmosphere was paramount, and thus I curated a glowing and harmonious colour palette to infuse warmth into the brand's identity across all mediums. The outcome yielded increased audience traction and boosted sales by implementing scalable branding strategies.
Services provided
Branding | Packaging | Marketing | Web design | Stationary
In the realm of flavorful loose-leaf herbal tea blends that prioritize well-being, Tea Craft emerges as a vibrant and dynamic venture. Propelled by Owner Lauren Hutchison's passion, Tea Craft sought a re-brand and collateral materials to amplify their presence from farmers' markets into health-conscious grocery stores and potentially establish an online footprint. Guided by this vision, I created a teapot silhouette using interwoven leaves for the logo mark with a customized font. Furthermore, I illustrated an array of ingredients, artfully showcasing the quality of their loose-leaf teas to the target audience. Creating an inviting atmosphere was paramount, and thus I curated a glowing and harmonious colour palette to infuse warmth into the brand's identity across all mediums. The outcome yielded increased audience traction and boosted sales by implementing scalable branding strategies.
Services provided
Branding | Packaging | Marketing | Web design | Stationary
