About the project
In preparation for its grand opening, Free Birds, an innovative day home center, enlisted my expertise in branding and marketing. Owner Morsal had a specific vision in mind, requesting a legible cursive font and imagery featuring a stork and baby, inspired by the universally recognized lullaby motif. Taking into account the center's early stages, I devised cost-effective collateral solutions while strategically planning for future growth, ensuring smooth updates and expansions. By tailoring the brand identity to resonate with the target audience seeking enrollment, I successfully propelled Free Birds family group day home to quickly fill all available spots, effectively achieving Morsal's objectives and paving the way for Free Birds' success.
Services provided
Branding | Marketing | Stationary | Illustration
In preparation for its grand opening, Free Birds, an innovative day home center, enlisted my expertise in branding and marketing. Owner Morsal had a specific vision in mind, requesting a legible cursive font and imagery featuring a stork and baby, inspired by the universally recognized lullaby motif. Taking into account the center's early stages, I devised cost-effective collateral solutions while strategically planning for future growth, ensuring smooth updates and expansions. By tailoring the brand identity to resonate with the target audience seeking enrollment, I successfully propelled Free Birds family group day home to quickly fill all available spots, effectively achieving Morsal's objectives and paving the way for Free Birds' success.
Services provided
Branding | Marketing | Stationary | Illustration
