About the project
In preparation for its grand opening, Free Birds, an innovative day home center, enlisted my expertise in branding and marketing. Owner Morsal had a specific vision in mind, requesting a legible cursive font and imagery featuring a stork and baby, inspired by the universally recognized lullaby motif. Taking into account the center's early stages, I devised cost-effective collateral solutions while strategically planning for future growth, ensuring smooth updates and expansions. By tailoring the brand identity to resonate with the target audience seeking enrollment, I successfully propelled Free Birds family group day home to quickly fill all available spots, effectively achieving Morsal's objectives and paving the way for Free Birds' success.
Services provided
Branding | Marketing | Stationary | Illustration
In preparation for its grand opening, Free Birds, an innovative day home center, enlisted my expertise in branding and marketing. Owner Morsal had a specific vision in mind, requesting a legible cursive font and imagery featuring a stork and baby, inspired by the universally recognized lullaby motif. Taking into account the center's early stages, I devised cost-effective collateral solutions while strategically planning for future growth, ensuring smooth updates and expansions. By tailoring the brand identity to resonate with the target audience seeking enrollment, I successfully propelled Free Birds family group day home to quickly fill all available spots, effectively achieving Morsal's objectives and paving the way for Free Birds' success.
Services provided
Branding | Marketing | Stationary | Illustration
![](https://cdn.myportfolio.com/ac4a5d32-b3fd-4435-b189-66d0115f01c5/c75e0264-1f18-488b-a404-e9761a9206ad_rw_1920.jpg?h=b5f14f42a3eda50209efa04d9385156a)
![](https://cdn.myportfolio.com/ac4a5d32-b3fd-4435-b189-66d0115f01c5/022ad4b4-cbd5-4765-a475-2f6e47cf7428_rw_1920.jpg?h=cf90eb1402ca9c568fcd480f96549faa)
![](https://cdn.myportfolio.com/ac4a5d32-b3fd-4435-b189-66d0115f01c5/372753bc-3132-4de2-84cc-2b874e2a9e0b_rw_1920.jpg?h=a888201d7bc7a7281ba907db88cb8b82)
![](https://cdn.myportfolio.com/ac4a5d32-b3fd-4435-b189-66d0115f01c5/3ed27aba-84d8-4cbf-9636-888daf71ff87_rw_1920.jpg?h=cf8c1373f4378ff1079bfcb2e21d4f5c)
![](https://cdn.myportfolio.com/ac4a5d32-b3fd-4435-b189-66d0115f01c5/74cada1d-fa3f-4a4d-9d79-f9bbc5ba3de8_rw_3840.jpg?h=18b1d3a9f6f2d110dd6b59a6318ee63f)
![](https://cdn.myportfolio.com/ac4a5d32-b3fd-4435-b189-66d0115f01c5/7f9f24aa-a24a-43db-a867-c51e9529a3b2_rw_3840.jpg?h=731a4a9347dc86ad3d8e88c61c256ae7)
![](https://cdn.myportfolio.com/ac4a5d32-b3fd-4435-b189-66d0115f01c5/43a2c940-2dd1-4366-b47a-c953713b4587_rw_1920.jpg?h=04ae14272f3539ce4b4e224a277cf236)
![](https://cdn.myportfolio.com/ac4a5d32-b3fd-4435-b189-66d0115f01c5/9b9ff6e5-68a2-4ff3-bf0c-8e087d9a9ac3_rw_3840.jpg?h=8487d86abef6222ea52b00e267af4b80)
![](https://cdn.myportfolio.com/ac4a5d32-b3fd-4435-b189-66d0115f01c5/6fbd0e22-5ab6-444c-a46e-2cda0a866ee3_rw_3840.jpg?h=d50fa9e937ed7095e09c50cba5f67525)
![](https://cdn.myportfolio.com/ac4a5d32-b3fd-4435-b189-66d0115f01c5/1706d6b0-0ff8-45dc-9fc7-395a677892a9_rw_1920.png?h=5de1a367cabfa0d09d72bea34062d2fb)
![](https://cdn.myportfolio.com/ac4a5d32-b3fd-4435-b189-66d0115f01c5/493e9165-7fb7-40c3-94e7-71ab88603b03_rw_1200.jpg?h=6ee36d26bfca24cbea326c6570224332)